Madcat has been working with Alzheimer's Society since 2019, primarily on direct marketing campaigns. We have been working closely with their teams to create impactful, relevant and engaging fundraising materials that perform consistently well. The charity went through a rebrand in 2023 where Madcat was instrumental in the application of the new brand across numerous materials. We are extremely proud to continue playing our part in trying to make their vision a reality – a world where dementia no longer devastates lives.