International, independent, medical humanitarian organisation
Médecins Sans Frontières (MSF)
Médecins Sans Frontières/Doctors Without Borders (MSF) delivers life-saving medical aid to people affected by conflict, epidemics, and natural disasters worldwide. Since 2023, Madcat has been honoured to bring their stories to life, creating critical fundraising campaigns and annual activity reports that connect supporters with MSF’s vital work.
Client
MSF
Disciplines
Direct marketing
Engagement
Copywriting
Illustration
International Activity Report 2024 Summary (in 2025) – high/mid value version, A4 vertical gatefold, opens to A2
International Activity Report 2023 Summary (in 2024), A5 gatefold, opens to A2
Winter 2023 appeal, A3 newspaper format
Winter 2023, storytelling (on social and print) with Madcat's new illustration style
International Activity Report 2022 Summary (in 2023), A4 brochure
Spring 2023 mailing (upgrade and cash), 12pp A5 vertical concertina fold
