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Supporting the Royal Free London and its three hospitals
Royal Free Charity
Madcat was approached by the Royal Free Charity to work on strategic direct marketing campaigns during the pandemic, to support NHS staff working tirelessly on the frontline of Covid-19. During the campaign period, the charity went through a rebrand which meant Madcat was involved in the early application of the new Royal Free Charity brand.
Client
Royal Free Charity
Disciplines
Direct marketing
Advertising
Copywriting
Summer 2021 campaign (mid value) – new brand
Spring 2021 campaign (individual giving)
Christmas 2020 campaign (individual giving and mid value)
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