Royal Free Charity

Supporting the Royal Free London and its three hospitals

Madcat was approached by the Royal Free Charity to work on strategic direct marketing campaigns during the pandemic, to support NHS staff working tirelessly on the frontline of Covid-19. During the campaign period, the charity went through a rebrand which meant Madcat was involved in the early application of the new Royal Free Charity brand.

Client

Royal Free Charity

Disciplines

Direct marketing

Advertising

Copywriting

Summer 2021 campaign (mid value) – new brand

Spring 2021 campaign (individual giving)

Christmas 2020 campaign (individual giving and mid value)

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