We were asked by Concept Software to help with branding, marketing and all communications involved in launching their new finance and business system. Madcat became part of the Iplicit team, working closely with the creators and developers of the software and brought in relevant expertise where necessary – marketing, digital, sales, legal, copywriting, photography and print. We were, and still are, responsible for all branding and communications as Iplicit continues to evolve and gain traction in a crowded market place.